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What is content development ? by 4 Logo Designs

Contact us about your professional content development needs.

Web content is the information you read on a web site. It can include text, images and interactive elements. Content development is the process of gathering together, writing, editing, optimizing and otherwise adapting content materials specifically for publication on the web.

Why is it important?

Most web users are interested in the content of a web site, regardless of whether they're doing research, shopping or 'surfing'. Web users scan pages quickly for information and they expect the site's structure, design and content to make this easy. Good content development makes this process easier for users, and ensures that content is engaging, relevant and works well in the web medium.

Web Design Corp's approach

4 Logo Designs's approach to content development is to build a site that:

  • is well structured and easy to navigate and read
  • meets the user's information and learning needs
  • exemplifies good use of the web medium

A collaborative process

Content development doesn't happen in isolation. Information, visual and interaction design all have an impact on the text and other content materials. Content development is therefore a collaborative, iterative process that overlaps with creative and technical development. The content developer as well as the information architect, visual designer and programmer are responsible for making sure the content and the site's design and functionality are compatible and integrated.

What is content development?
Scoping the content
Information architecture
Developing the content

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