content development ? by 4 Logo Designs
us about your professional content development needs.
Web content is the
information you read on a web site. It can include text,
images and interactive elements. Content development is the
process of gathering together, writing, editing, optimizing
and otherwise adapting content materials specifically for
publication on the web.
Why is it important?
Most web users are interested
in the content of a web site, regardless of whether they're
doing research, shopping or 'surfing'. Web users scan pages
quickly for information and they expect the site's structure,
design and content to make this easy. Good content development
makes this process easier for users, and ensures that content is
engaging, relevant and works well in the web medium.
4 Logo Designs's
approach to content development is to build a site that:
- is well structured and easy
to navigate and read
- meets the user's information
and learning needs
- exemplifies good use of the
A collaborative process
Content development doesn't
happen in isolation. Information, visual and interaction design
all have an impact on the text and other content materials.
Content development is therefore a collaborative, iterative
process that overlaps with creative and technical development.
The content developer as well as the information architect,
visual designer and programmer are responsible for making sure
the content and the site's design and functionality are
compatible and integrated.
What is content development?
Developing the content